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"THE OPPORTUNITY OF A LIFETIME"
~Jameis Winston, 2011 Elite 11 MVP
The Elite 11 is the nation's original and premier high school quarterback event series for all who aspire to play the most scrutinized and celebrated position in team sports - identifying and elevating the top signal-callers in each senior class annually for the past 18 years through a national camp tour and finals competition.
OPPORTUNITY
EVENTS
15
LOCATIONS
817
ATHLETES
STATES REPRESENTED
45
STORYTELLING
2016's NARRATIVE
ELITE 11: THE IT FACTORY
CREATIVITY
INTEGRITY
INTENSITY
COMMUNITY
COMPETITIVENESS
MENTALITY
ABILITY
GRIT
DISTRIBUTION
132M
IMPRESSIONS
626K
ENGAGEMENTS
VIDEO VIEWS
9.1M
Thousands of athletes submit film and resumes for consideration to attend an Elite 11 Regional event
EVALUATION PROCESS
REGIONALS
FEBRUARY - MAY // 14 EVENTS
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Participants receive advanced 1-on-1 QB instructing and are evaluated for potential selection to the Elite 11 Finals
FINALS
JUNE - JULY // LOS ANGELES, CA
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The Elite 11 Finals brings together the nation's top 24 high school quarterbacks. Over the three-day experience, these quarterbacks will develop their minds and bodies both on and off-the-field while competing to be named one of the Elite 11
ON-FIELD EXPERIENCES
7ON COMPETITION
PRO-DAY WORKOUT
WORLD-CLASS COACHING
OFF-FIELD EXPERIENCES
COMBINE INTERVIEW
UNCONVENTIONAL TRAINING
COMMUNITY OUTREACH
980k
134k
ELITE 11 CHANNELS
VIDEO VIEWS
ENGAGEMENT
CHANNELS
The official voice of the Elite 11 brand
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Tells the story of the athletes journey
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Photo
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Video
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User Generated Content
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Branded Content
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Competition Coverage
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Alumni Coverage
ELITE 11 SOCIAL FOLLOWING DEMOGRAPHICS
MALE 88%
FEMALE 12%
13-17
11%
18-24
29%
25-34
27%
35-44
16%
45-54
7%
CHANNELS
CELEBRATING ATHLETES THROUGH CONTENT
BLEACHER REPORT CHANNELS
ENGAGEMENT
492K
VIDEO VIEWS
8.1M
ELITE 11 SPECIFIC
BLEACHER REPORT
ELITE 11 FACEBOOK LIVESTREAM
876k
21K
VIDEO VIEWS
ENGAGEMENT
CAPITALIZE ON VIRAL SOCIAL CONVERSATIONS
PIONEERING THE LIVE VIDEO SPACE
#RunningManChallenge
Elite 11 Selection Show
DOCU-SERIES
WELCOME TO THE IT FACTORY
984K VIDEO VIEWS
THE ELITE 11 STORY
AIRING IN SEPTEMBER
60M HOUSEHOLDS
INFLUENCER MARKETING
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145 seeded posts from Elite 11 quarterbacks and college counselors showcasing custom Elite 11 content
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1.08M
COMBINED FOLLOWING
214K
VIDEO VIEWS
86K
ENGAGEMENTS
EXPERIENTIAL
MARKETING
Branded on-field competitions
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Custom off-field event activations
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Product launches and educational experiences
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Focus groups and product testing
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Athlete awards platforms
BRAND
INTEGRATION
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Branding throughout Elite 11 events and content​
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Initiatives showcased in E11 docu-Series​
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Product placement
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Sponsored event content
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Branded backdrops
CONTENT CREATION
Social channel management
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Content campaigns
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Metrics analysis/reporting
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Distribution strategy
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owned
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earned
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paid
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End to end photo/video production
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DATABASE
MARKETING + RESEARCH
Database of 100k+ to be leveraged for custom brand initiatives
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Custom pre/post event communication
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Market research
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